About Me

A personal look at the vision behind the blog — focused on style, simplicity, and building an intentional, aesthetic lifestyle.

Hi, I’m Josi — and I’m so glad you’re here.

I started this blog in 2017 as a creative outlet and a way to explore something entrepreneurial, even before I fully knew what shape it would take. I’ve always been drawn to creativity, aesthetics, and building something of my own — and blogging felt like the place where all of those interests could come together.

It wasn’t until I moved to Los Angeles that this space truly began to evolve. The energy of the city, its style, and its pace pushed me to create more intentionally and refine what I wanted this blog to represent.

Today, this blog is a curated space focused on effortless style, capsule wardrobes, clean-girl beauty, fragrance, and aesthetic everyday finds — all with an emphasis on simplicity, quality, and intention. I believe that looking put-together doesn’t require excess or constant trend-chasing, just thoughtful choices and pieces that feel true to you.

Fashion, skincare, and beauty have always been at the core of my interests, but this blog also reflects a broader lifestyle — one rooted in calm routines, cozy moments, and finding beauty in everyday details.

My goal is to create content that helps women feel confident, polished, and comfortable in their own skin — not by doing more, but by choosing better. If something I share inspires you to simplify, refine, or see your own style differently, then this space is doing exactly what it’s meant to do.

Welcome — I hope you enjoy being here 🤍

 

Q & A

Where are you originally from?
I’m originally from Curitiba, a city in the south of Brazil.

Where have you lived?
I moved to the U.S. in 2001 and have lived in New York, Boston, San Diego, and now Los Angeles — each city shaping a different chapter of my life.

Where did you go to college?
I attended Boston University on scholarship and graduated with a degree in Business.

How would you describe your style?
Minimal, chic, and effortless — with a love for neutrals, timeless pieces, and a clean aesthetic.

Three things you can’t live without?
Dry shampoo, a good lip product, and a warm drink — lately I’ve been leaning more toward matcha than coffee.

Favorite place to travel?
Europe will always have my heart, especially Italy.

How did you come up with the blog name?
The name The Pink Scarf Girl was inspired by Confessions of a Shopaholic. I saw a lot of myself in the main character — and pink has always been a favorite color.