Why Goyard St. Louis Might Be the New Neverfull (2025 Edition)

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Both Goyard and Louis Vuitton totes remain staples for fashion lovers,  but lately, many are asking: is the Goyard St. Louis becoming the new “it bag”? With rising resale demand, refreshed popularity, and a price shift in 2025, the classic Goyard tote is quietly gaining cult-like appeal among travelers, minimalists, and luxury-aesthetic fans.

In this updated guide, I’ll walk you through everything you need to know: how Goyard compares to the legendary Neverfull in 2025, the pros and cons of each, and who each bag really suits best.

A Quick Recap: What Are These Bags?

Goyard St. Louis – heritage, lightweight & exclusive

• Goyard dates back centuries; the Saint Louis tote is known for its iconic Goyardine canvas — a blend of linen, hemp, and cotton — with a signature chevron-style pattern.
• It’s lightweight, reversible (canvas side or plain inside-out side), and designed originally for functional use such as beach or travel.
• The Saint Louis comes in two sizes — PM and GM — making it versatile for everyday use

Louis Vuitton Neverfull – iconic, structured & classic

• The Neverfull is one of LV’s best-known totes — popular for its structured canvas, roomy interior, and versatility (from errands to travel).

• It’s sturdy, more structured than a soft canvas tote, and carries the classic LV monogram or Damier prints, which many recognize immediately.

2025 Comparison: Goyard St. Louis vs. Neverfull — Pros & Cons

 

Feature / Trait	Goyard St. Louis	LV Neverfull

Weight & Carry Comfort

Very lightweight and easy to carry — even when full. Good for travel or daily errands.

More structured and heavier — sturdy but can feel bulky when loaded.

Structure & Organization

Soft, unlined canvas — no internal pockets, bag is flexible / slouchy.

Structured canvas with more defined shape; better for organized storage.

Versatility (Travel / Everyday Use)

Great for casual outings, travel, light packing — especially if you like a relaxed, effortless vibe.

Excellent for work, travel, everyday errands, and dressier occasions due to its structured look and roomy size.

Exclusivity & Aesthetic Appeal

More “understated luxury” — less commonly seen, feels exclusive / unique among fashion-aware crowds.

Widely recognized and classic — status symbol, but also common (less exclusive due to popularity)

Durability & Structure (Long-Term)

Durable canvas but less structure; may wear or stretch with heavy use. Better for light/medium use.

More robust, structured, better holds shape over time — good for daily heavy use.

 

Who Each Bag Is Best For (2025 Vibes & Use Cases)

Choose Goyard St. Louis if you:

• Love a lightweight, casual / traveller-ready tote.
• Appreciate understated luxury — more subtle, less “mainstream designer.”
• Travel often and want something foldable or easy to pack.
• Prefer a softer, relaxed, minimalist aesthetic.
  
  

  

  Choose LV Neverfull if you:

  
  
• Want structure, durability, and organization — ideal for work, everyday errands, or heavy use.
• Prefer a classic, polished look that goes with many outfits.
• Care about resale consistency and recognizability.
• Need a bag that holds shape under load and stays sturdy over time.

So — Is Goyard Becoming the New Neverfull in 2025?

I’d say… for some people — yes.

For those who value lightness, subtle luxury, flexibility, and a more low-key vibe, Goyard’s Saint Louis checks all the boxes. Its growing popularity, timeless canvas design, and rising recognition among “fashion insiders” give it the potential to become a staple in wardrobes — especially among people who want “luxury but casual / understated.”

That said, the Neverfull still holds strong for those who prioritize structure, longevity, and classic designer status.

In 2025, the choice increasingly comes down to the vibe you want: soft effortless chic (Goyard) vs classic polished practicality (LV).

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Happy Shopping 🤍!

Xoxo,